SEO for dummies
seo
SEO for dummies – a simple set of rules that allows your website to be indexed, rated by key-word, and so get free traffic from search engines (such as Google.com or Yahoo.com)
There are a few rules to know and use both SEO expert and the novice. Basically they need in order to avoid any search engine results, because the majority of his fellow Lithuanians have only a page “to work”, just thinking about search engines. These rules are worth knowing as early as possible before starting to program, because the material things. Later on, any such change in the level is very expensive.
These rules – it’s just the SEO iceberg tip. There are hundreds of “mistakes”, which you can climb on each of the following rules. However, search engines generally treat tolerance and allows for correction. If you seek to manipulate search results and make something “wrong”, it comes down to downgrade. Only in rare cases, the entire site be removed from the search index, but still frequent “užbaninami (called banks – the exile, the prohibition) on the web.
Search engines are not perfect. Therefore, they are often masked by the shortcomings of their algorithm restrictions different rules. Captures in breach of rules, risks to ban because search engines are now so far no other opportunities to manage.
Preparing your site for search engines is popularly known as “white hat SEO“, and the various tricks and measures to raise the site above your competitors – the black hat SEO “. The boundary between these concepts are not clear.
1st Sitemap
site map should be a clear hierarchy.
Suppose you have a dating site. Here you can post your ad, sign up for the club, the club members to view, view ads. Here are a natural and revealed areas – from the title page must be available “within a single mouse click (in English” one click away “). The title page should be all of these areas and summarizes the information at least four links deep into the page.
Observe the provision that if someone in the future will want to put a link on your site ads, he should not be a problem.
Follow the other provisions of that one branch of a hierarchical Web site – a separate product. Bearing deep links – a more detailed description of the job, comments. Home page site – is the delivery of goods.
2nd Campaign links
Site links are divided into internal and external. Internal links lead to pages that begin at the same time your web site address, or if a user clicks on an external link, it goes to another site.
An internal reference sample – a reference to the home page, or use of the website rules. External reference model – an advertising banner or link on a friend’s page.
Campaign basics: all you need to get as many links to your site. Links must be large, corresponding to the themes of trusted sites or directories – such reference shall be high quality, interested in bringing your web site visitors and improve search engine ranking.
Did not attempt to link the “dumps” – that is low-quality Web sites. Do not put yourself at the following link dumps. The bottom line is that you can influence little of what your page is making you think your own links, but all are responsible for it, where to keep the links on your site. For it can be punished by an automatic downgrade sites.
3rd Site Content
Site Content (in English “content”) – is one of the most important part of the site. If your site visitors are finding the same things, and hundreds of other Web sites, it’s boring and you become a ratings drop. Content must be original, it must be many, and – most importantly – it must provide benefits to the visitor.
Try to give more benefits to your site visitor. Suppose, in the site about movies, the main value will not see the movie, you consent to the copied and translated from the original site, but the fact that your audience found the movie ratings, share your opinion.
4th Position Information
Search engines use information filters and what they think is useful to visitors. Suppose we have two of the same HTML documents, one the same article. They differ in that the first useful information is at the top, while the second is above the visitors’ comments. Net of other factors that search engines better ratings the first document as the main content of the above.
5th programming code
Site CSS and JavaScript code as possible should be considered as an external file. HTML code to comply with the standard description of a document on how to specify DOCTYPE Tag. You should always keep in mind that, perhaps, only in Internet Explorer (IE) are easily dismissed by the HTML programming errors. If you forget to close the HTML tag of a key, it can damage the front page of “thumbnail” that can be seen by search engines while looking at you with IE it looks correctly.
It should be understood that by distributing the search engine rankings try to imitate the human work, to navigate the Internet. They are trying to get the same image that you can see, and give according to their assessment.
6th promotion, increasing the value of
In some areas, select the search engines provided by the flow as the only way to promote your site is tantamount to killing.
Do not drop into the side of popular tools – links campaign with increasing / improving the practice of recommending inclusion in the visitor’s bookmark list, blogs, news publication, RSS feeds, user registration and newsletter subscription by mail.
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