Google Analytics

One of the possible measures that will help carry out the analysis and conclusions are
Google Analytics. New Google Analytics users created only with invitations from Google.com is worth

sign up and wait for an invite, ask for an invite or some kind of ‘Webmaster’ page.

Note: From 17 August 2006 Google Analytics is available to everyone without an invite.

What are the opportunities provided by Google Analytics? The essential feature is that their objectives can be purified and to reach them. Suppose you have a website about travel and tourist site, among other things, you can book a trip (on behalf of the bank) and buy a last-minute subscription by SMS.
Thus, the reservation is one of your goals. Ideally, every visitor to the page you will book the trip.

The operating principle is quite simple – a person makes an order via e-bank, and then given a registration form, which is your page, the order entered by the data, click on the button to book and – if all goes well – it shows a thank you page.

Thus, the objective – the process by which a visitor from the registration form within the thank you page. Google Analytics will describe the two links – the registration form and the thank you page. Access from the first reference to the second is your goal.

Such an objective can not describe one. Last minute offer subscription is your second goal.

Smarter is: Suppose you are organizing an advertising campaign. Bought an ad page www.hosting-in.com and all the people here who clicks on the ads within your site. A third objective could be the process by which the page containing the advertisement, access to travel reservation acknowledgments page.

Google Analytics provides the ability to analyze your goals reachable. The reports I can see how many people opened a registration form, and what percentage came from the site will not come to thank you page. It provides interesting information, such as. maybe it means, what the registration is unclear, but an expensive page or not working correctly.

It is also interesting how much my campaign a success. I.e., What percentage of visitors attracted my banners, booked a trip. And how many people who think site found through Google, subscribed last minute offers? How many visitors to close the page immediately after it falls?

This information should be useful to keep track, analyze, draw conclusions. Changing the banner ad message, you can control how it affects the visitors to sales. Ex. bad advertisement can attract to your site just surfing the set of visitors, but it is quite convert into sales (or your other goals).

After the search engine algorithms introduced his visitor traffic analysis tools, it has become even more important.

Of course, Google Analytics, use has disadvantages: slower page loading as the load at the end of run statistics compiled script, the operating speed beyond your control zone. If a page is really high (several tens of millions of visitors per month), you may be unacceptable to reveal key statistical information to someone. No one knows how people work to maintain and Google Analytics, what they seek and what will work in a couple of years.