These days, perhaps it is difficult to find a household who has no computer. Either the “sitting” job without a computer seems a kind of unusual. Sometimes I think that over the past 10 years, little has changed – computers have remained almost as they were. Accelerated, more beautiful, but that’s all. But is it really? Yes and no. Most of the changes occur seamlessly, creating new technologies and concepts. One of the most rapidly developing technology is cloud computing. It probably is not very new, but recently the rapidly evolving.

So … what is the cloud?

Cloud computing can be compared with the utilities. Everyone needs electricity, gas and water. Each of these resources have meters and pay and how much consumption. But try to imagine if the three services would have to take care of yourself. It should install and maintain electrical generators, instead of heating and electricity generation of gas used to arrange an alternative fuel, and water pumping from wells. Similarly, in the traditional computing – all programs, data and resources is the user’s computer, everything should take care of yourself. Cloud computing is all the user data and programs are needed him somewhere else, the service provider’s computers. The same user’s computer has only a minimal amount of software – operating system and Web browser. All other resources obtained from the “cloud” in the system.

Most computer users use the rudiments of the clouds long ago. Only on the unsuspecting. Internet e-mail. E-mail – one of the “cloudy” services. Need not be installed on your e-mail. E-mail client program. You have a browser and can connect to your e-mail. the mailbox. Letters and Reading “program takes care provider.

Cloud Computing concept is much broader and goes beyond the user take advantage of the programs. ” Let’s say, to get a website Services (hosting), you can order it from the cloud service provider. From the traditional services it will be different in several key factors. When you buy a traditional web site service, everything is pre-defined: how much space you have, what the maximum bandwidth, how many databases you can configure. If you subscribe to a similar service from the “cloud”, you pay only for the consumption of resources: for as much space as you load the data for both data traffic, how many users require, for both the database actions as you need them (for example, for scanning lines of the table) . Cloud computing is characterized by dynamically dividing the resources required. You may be sufficient for a virtual server with one processor, but if you take a couple of hours in an eight-processor – you can order, access and use the same again. And just for those few hours will pay a higher price.

Thus, the cloud is a huge array of computers (called cluster), interconnected network – both locally and online. If you subscribe to any cloud service – it is not “tied” to one cloud with a computer. Drivers with special cloud from the cloud, you and resources as needed at some point. You pay for the consumed resources.

Types of cloud services

Cloud service companies typically provide three types of services: software, platforms and infrastructure. Each of these services has its own niche.

Service programs

What is needed for every computer user, whether a natural person or a company? Of course – office suite. A classic example – Microsoft Office, or the free open source OpenOffice.org. That employees can use this kit, it is necessary for each of the programs installed on your computer. Both the license and the program implementation and maintenance costs a lot of money. It is much easier to take advantage of any company provided a service that allows Office programs to use just a web browser. And the records are in one place, all can be accessed and manipulated. Such a decision is – is the Google Docs applications suite. To use it, you only need a web browser. You can choose both the free version and the paid Google Apps for companies and corporations.

There are many different programs that can be delivered as cloud services. That same e-mail online. E-mail, and a variety of accounting programs, and even digital imaging program.

This service type is called the application service. You use the program through a web browser, you may pay for the number of users, perhaps for the number of documents or transactions. However, the administrator does not maintain and are not concerned about computer programs and economy. And save money and time. Wins and service providers – they develop one or more versions of the programs and allows them to paskiriems consumers or businesses. You do not need to travel to clients and manage a ton of computers.

Service platform

Platform is a hardware device and it needed a software solution installed. If, say, you’re a programmer, you probably need a computer, which is installed on LAMP (Linux, Apache, MySQL, PHP) package. Look for a separate computer to install these required components, you can create a virtual computer and using the “VirtualBox”, which you can buy this service from the cloud service provider. Everything depends on your needs. Of course, the LAMP platform is quite simple, but they are really complicated and it is not easy to install. Often really easy to order such a platform.

If you decide to book your platform, do not assume that the cloud provider will prescribe a single cloud, computer, and it will install what you need. Cloud real computers are “invisible.” Your platform is a virtual computer. One particular such virtual machine platforms can be hundreds or even thousands. Why? So that often one platform does not use all the physical hardware and virtual number – uses. So, this is just cheaper – with a smaller amount of physical equipment that can handle more users. The platforms and solutions are usually just “paruoštukai. When you subscribe to any platform that simply unpacks the cloud controller is ready for an image and a platform to “turn on”. You will receive your login and immediately be able to use the platform. Virtual platform is not “tied” to one cloud computer. If, say, a cloud computer that is your platform, heavily loaded, the platform can be moved to another less loaded computer.

Such a virtual platform, compared with the actual physical server, a ridiculously low cost. You can create all the computing center with different servers, data distribution between them, parallel computing, and so on. In addition, your platform will be much safer than a home computer – if you collapse your hard drive, you will have trouble, but if any of the cloud, hard drives – even no idea, because the data is duplicated and distributed.

Infrastructure Services

Infrastructure services are most often necessary for large companies that want to pile all the services: file servers, e-mail. mail servers, operating platforms, databases, etc. T. Usually cloud infrastructure services provided are similar to the third or even fourth-level computing centers and services. The third and fourth levels means that the system must be available to more than 99.9% of the time, even if the failure of computers, hard drives breaks or lost power. This is a duplicated system with dual power supplies and dual cooling systems and back-up power generators. Computing centers that service is not cheap, well, a cloud computing allows you to use virtual servers in computing facilities and much more “scattered” geographical infrastructure. Copy the virtual servers is much easier to replicate than the physical.

Virtualization and cloud

As already understood, cloud computing is an important role in virtual PC-platform. However, cloud computing – not just virtualization. This is a special way to use it. For example, if you create your own virtual computer, it will have almost all the normal characteristics of the computer – the processor, a certain amount of memory, a certain capacity of a virtual disk. Post a cloud platform also has the following properties, but their implementation is different. As already mentioned, the virtual computer is “alive” physical computing in the cloud, but is not “tied” to any one of them. Its file system might look normal, but physically it can be spread throughout the ten servers and hard drives. In addition, it is easily expandable. When you see that it’s too small for you 100 GB of space, with a single mouse click you will get another one hundredth Clearly, additional pay for them. A cloud exists a virtual server is extremely dynamic.

Physically, the cloud is composed of an array of computers – like one huge computer. On the basis of an open cloud management platform, “Eucalyptus” cloud issuing software consists of several components:

Cloud Control. A special component that provides a user interface with the virtualization process (computers, network and data cache).
Data storage controller. This component is responsible for the preservation of and access to virtual machine data.
The array controller. Responsible for the virtual machines and network among their management.
Cache controller. Managed by the mesh block level cache. This cache can be dynamically linked to a virtual machine.
Node controller. Manages virtual machine operations, implementation, monitoring and shut-down.

Cloud computing is the concept of virtualization and automation of dynamic resource allocation, and maximum utilization of existing equipment.

Pros and Cons

Cloud computing is attractive for its low cost and on-demand resources received. You can save greatly if you use leased resources wisely. Suppose you rented a virtual server with the CVS or SVN version control systems, you can save if you have decided that the files are loaded into the system only once a day, but not at any time.

The cloud has some drawbacks. One of them – a complex performance assessment. Virtual servers are still not as stable as natural. It is difficult to assess the delays between different servers (for example, the program and its use of the database server).

The second major disadvantage – the privacy and security. When all data is stored in the cloud computing service provider in the center, there is always the question about their security and privacy of users. This is especially important for organizations wishing to use the service infrastructure.

There have been cases where cloud services companies stopped their activities due to financial and legal factors. Their services using their bodies were a lot of trouble to move your infrastructure to the cloud, or other internal servers.

The biggest advantage of the clouds – the price of resources. A large part of the business processes required to be carried out through the clouds. And the company that co-operation system – it is perfectly able to implement Google Apps. Your e-mail. E-mail to the firm’s domain will be considered to Google’s servers, and you can read them at the same time, Google Mail or via e-mail. E-mail client. You will be able to share calendars, contacts and other pertinent information. You can store documents in Google Docs system, no additional costs such as office software.

However, the key cloud computing is the lack of its availability. If you temporarily lose your Internet connection – and you lose all the programs that you can use. Useful when all documents and e-mail. E-mail is accessible from anywhere, but if there is no internet connection, these resources will not reach.

Or may be useful for cloud computing the average person? Of course, many programs, services are free. Platform services are paid for, but worth the money. Imagine that you want to quickly convert to BluRay drive is now a popular H264 encoded *. mkv movie. On the occasion of your computer, you can do so within 10-20 hours. However, if you have the ability to quickly transmit large amounts of data, you may want to rent a cloud of 32 processors and convert the movie in an hour or two?

seo

SEO for dummies – a simple set of rules that allows your website to be indexed, rated by key-word, and so get free traffic from search engines (such as Google.com or Yahoo.com)

There are a few rules to know and use both SEO expert and the novice. Basically they need in order to avoid any search engine results, because the majority of his fellow Lithuanians have only a page “to work”, just thinking about search engines. These rules are worth knowing as early as possible before starting to program, because the material things. Later on, any such change in the level is very expensive.

These rules – it’s just the SEO iceberg tip. There are hundreds of “mistakes”, which you can climb on each of the following rules. However, search engines generally treat tolerance and allows for correction. If you seek to manipulate search results and make something “wrong”, it comes down to downgrade. Only in rare cases, the entire site be removed from the search index, but still frequent “užbaninami (called banks – the exile, the prohibition) on the web.

Search engines are not perfect. Therefore, they are often masked by the shortcomings of their algorithm restrictions different rules. Captures in breach of rules, risks to ban because search engines are now so far no other opportunities to manage.

Preparing your site for search engines is popularly known as “white hat SEO“, and the various tricks and measures to raise the site above your competitors – the black hat SEO “. The boundary between these concepts are not clear.

1st Sitemap

site map should be a clear hierarchy.

Suppose you have a dating site. Here you can post your ad, sign up for the club, the club members to view, view ads. Here are a natural and revealed areas – from the title page must be available “within a single mouse click (in English” one click away “). The title page should be all of these areas and summarizes the information at least four links deep into the page.

Observe the provision that if someone in the future will want to put a link on your site ads, he should not be a problem.

Follow the other provisions of that one branch of a hierarchical Web site – a separate product. Bearing deep links – a more detailed description of the job, comments. Home page site – is the delivery of goods.

2nd Campaign links

Site links are divided into internal and external. Internal links lead to pages that begin at the same time your web site address, or if a user clicks on an external link, it goes to another site.

An internal reference sample – a reference to the home page, or use of the website rules. External reference model – an advertising banner or link on a friend’s page.

Campaign basics: all you need to get as many links to your site. Links must be large, corresponding to the themes of trusted sites or directories – such reference shall be high quality, interested in bringing your web site visitors and improve search engine ranking.

Did not attempt to link the “dumps” – that is low-quality Web sites. Do not put yourself at the following link dumps. The bottom line is that you can influence little of what your page is making you think your own links, but all are responsible for it, where to keep the links on your site. For it can be punished by an automatic downgrade sites.

3rd Site Content

Site Content (in English “content”) – is one of the most important part of the site. If your site visitors are finding the same things, and hundreds of other Web sites, it’s boring and you become a ratings drop. Content must be original, it must be many, and – most importantly – it must provide benefits to the visitor.

Try to give more benefits to your site visitor. Suppose, in the site about movies, the main value will not see the movie, you consent to the copied and translated from the original site, but the fact that your audience found the movie ratings, share your opinion.

4th Position Information

Search engines use information filters and what they think is useful to visitors. Suppose we have two of the same HTML documents, one the same article. They differ in that the first useful information is at the top, while the second is above the visitors’ comments. Net of other factors that search engines better ratings the first document as the main content of the above.

5th programming code

Site CSS and JavaScript code as possible should be considered as an external file. HTML code to comply with the standard description of a document on how to specify DOCTYPE Tag. You should always keep in mind that, perhaps, only in Internet Explorer (IE) are easily dismissed by the HTML programming errors. If you forget to close the HTML tag of a key, it can damage the front page of “thumbnail” that can be seen by search engines while looking at you with IE it looks correctly.

It should be understood that by distributing the search engine rankings try to imitate the human work, to navigate the Internet. They are trying to get the same image that you can see, and give according to their assessment.

6th promotion, increasing the value of

In some areas, select the search engines provided by the flow as the only way to promote your site is tantamount to killing.

Do not drop into the side of popular tools – links campaign with increasing / improving the practice of recommending inclusion in the visitor’s bookmark list, blogs, news publication, RSS feeds, user registration and newsletter subscription by mail.

Google Analytics

One of the possible measures that will help carry out the analysis and conclusions are
Google Analytics. New Google Analytics users created only with invitations from Google.com is worth

sign up and wait for an invite, ask for an invite or some kind of ‘Webmaster’ page.

Note: From 17 August 2006 Google Analytics is available to everyone without an invite.

What are the opportunities provided by Google Analytics? The essential feature is that their objectives can be purified and to reach them. Suppose you have a website about travel and tourist site, among other things, you can book a trip (on behalf of the bank) and buy a last-minute subscription by SMS.
Thus, the reservation is one of your goals. Ideally, every visitor to the page you will book the trip.

The operating principle is quite simple – a person makes an order via e-bank, and then given a registration form, which is your page, the order entered by the data, click on the button to book and – if all goes well – it shows a thank you page.

Thus, the objective – the process by which a visitor from the registration form within the thank you page. Google Analytics will describe the two links – the registration form and the thank you page. Access from the first reference to the second is your goal.

Such an objective can not describe one. Last minute offer subscription is your second goal.

Smarter is: Suppose you are organizing an advertising campaign. Bought an ad page www.hosting-in.com and all the people here who clicks on the ads within your site. A third objective could be the process by which the page containing the advertisement, access to travel reservation acknowledgments page.

Google Analytics provides the ability to analyze your goals reachable. The reports I can see how many people opened a registration form, and what percentage came from the site will not come to thank you page. It provides interesting information, such as. maybe it means, what the registration is unclear, but an expensive page or not working correctly.

It is also interesting how much my campaign a success. I.e., What percentage of visitors attracted my banners, booked a trip. And how many people who think site found through Google, subscribed last minute offers? How many visitors to close the page immediately after it falls?

This information should be useful to keep track, analyze, draw conclusions. Changing the banner ad message, you can control how it affects the visitors to sales. Ex. bad advertisement can attract to your site just surfing the set of visitors, but it is quite convert into sales (or your other goals).

After the search engine algorithms introduced his visitor traffic analysis tools, it has become even more important.

Of course, Google Analytics, use has disadvantages: slower page loading as the load at the end of run statistics compiled script, the operating speed beyond your control zone. If a page is really high (several tens of millions of visitors per month), you may be unacceptable to reveal key statistical information to someone. No one knows how people work to maintain and Google Analytics, what they seek and what will work in a couple of years.

Dedicated Hosting

Probably not one you have a question, what is this dedicated server? Why are looking at one of the better quality U.S. web hosting price list, dedicated server prices range from 60-500 USD per month?
First of all, be aware that customers are often misled by less expensive dedicated hosting, which is truly remarkable is not the whole. What really is the server? It is powerful or not powerful computer, 500 or 50000 USD. It’s just a computer that is otherwise known as the “machine”.
VDS or VPS (Virtual Private Server called) – it’s just a virtual dedicated server. In other words, if you have a computer, but only a “virtual”. This means that you are not 100% owner of the computer and sharing resources with other users, even if you do not see it. You have to login to the server as root, you can see the filesystem folders and you can then do whatever you want. But if your site server and does nothing, ie, is turned off, the computer resources are still used – such as people like you.

Who made me buy a dedicated server?

1) Willingness to save
Pay for a reliable foreign company VDS and “good” resources cost the same as those for low-cost dedicated server. Since last month the traffic and drive overfishing of the virtual server had to pay regularly, estimates that it is cheaper to have the entire server and all the buttons on your hands. ”

2) Curiosity and the desire to manage
I feel having a dedicated server? What new opportunities will open up for me? Desire to control and monitor everything from A to Z. Learn something new and learn.

In fact, the second point proved to be important. To this day I do not save anything, and I use the DS more than doubled over six months ago, VDS time and more than 17 times than publish shared hosting environment.

On the other hand, it is the great! This gives rise to their toes, searching for new ways to increase your revenue from e-commerce.

By the way, I hesitate to suggest buying a dedicated server and cause it to productive applications, without professional support behind. Issues arising from the demands quick decisions and wrong decisions can bring irretrievable loss, loss of customers, advertising and reputation.

What impression of the acquisition of a dedicated server? In essence, good. Companies and dedicated server search has earmarked almost a month. Relying on colleagues, expert advice, reviews in the foreign forum.

Choose not so simple. The point is that VDS, which I long to live “, carefully guarded by the owners (all stores), the actual number of users served by the existing server. This means that I do not know how much you actually consume resources on my website from the common “kitchen”, so I do not know their real needs. One can only guess what really need my DS power applications.

A couple of weeks after buying a server, I realized that things were bad – the new DS does not stand a load. And more specifically – the VS with a Pentium 4 2.4MHz, 1GB RAM RHE (Red Hat Enterprise 4) does not withstand the load, with no hassle picks VDS 4xPentium Xeon 3.2 MHz CPU, 8 GB of RAM, with Fedora OS – Server, which publishN customers.

Well … I was forced to buy another DS and to move it at least for the main applications.
It is great that the time had little, since I had already experienced. When calculating the hours of the cash payment for the server to already existing applications. It took 6 hours incomplete. Project outage of almost 24 hours for the DNS record changes. Of course, if I’d chosen before the realization of other projects solutions, project transfer can be carried out without consequences for the client, ie without delay. However, I deliberately chose the simplest technical solutions and downtime, because I could afford it.

Key findings – the first encounter with the phenomenon of the “IP recycle. Some hosting companies hosting the customer terminates the contract and refuses to hosting services, the available IP addresses are free and they are re-sold to someone. Get those “used” IP addresses can be both good and bad. OK so that the customer may already have developed an online business, invested in their own domain name advertising. Activity declines, it gives its fruit to anyone who gets past the IP addresses. The bad side to buying a dedicated server, you do not know what IP addresses you get and what activities have been developed.

In general, a dedicated server is just as much fun as those responsible. Will be responsible for creating backup copies of any software installation and update.

Domain Name

What should be the title of the page? How to choose how and where best to buy a domain, domain best price and … what to do next?

But where to find the answers? Probably, “example.www news group – this is one of the best sources of reliable and free. But if you’re completely green, the faster you can just make fun undeservedly so in any case, some initial understanding is desirable.

This has already been adopted, including the homepages of professional jargon is called “domain name”, “domain”, “name” or just “at.” Simply put, this is the name that brings to your browser’s address field. For example, the page where you are now, the name is “Mindaugas”. Reading or dictation on the address mentioned on the complete address, which is composed of the prefix “www”, the name and category (. Com,. Com, etc.). “Www” in English means “World Wide Web, abbreviated words.
Extension, or category – an abbreviation, which was scheduled to briefly describe what a page. Eg. . Com – commercial,. Info – providing information. “Gov” – government (seems, only in America). “Co.uk” – Great Britain “. Eu – European designed website. Name – that part which remains. It interests us most, because it plays a key role in the process of website promotion.

Due to lack of control, the category name is now considerable chaos. We do not know what to say, open the first occurring – internetas.net, although according to the original. “Net” category sumastymą under this name should abscond with any Internet service provider’s page … However, Commerce has made his initial idea and remained low.

However, the procedure still is. Eg. Lithuania names in the establishment of a service provided only DomReg ”
KTU Information Technology Development Institute

Lithuania have a lot of companies, firmelių, which provides customers with end-sales service names, which cost less than the same DomReg. Actually contacted the company and has worked out deals with DomReg’u. But because users are lazy to manage their own papers, sign the contract and everything is online, the service they are comfortable.

These days, the Lithuanian domain name (with extension. “Com”) can be bought without leaving home, for about 90 litas year. Order arrangement užtrus day or more. And overseas, or in other words, international domains – well, at least, the most popular – is much cheaper. . Com today costs about 24 U.S. dollars year. Domain name – value, but it is not a commodity that you buy for life. The right to use for a period of one year or ten years. After this period, the domain name once again becomes a “free” and the right to manage to get a very different man. You can make payments for a year or a couple, followed by extension for the current domain holder is granted priority over new customers.

All this on condition that you find absolutely no one is independent of the domain name. If you decide to purchase the domain name, which is super-fit your plans and products, but is busy, or it will be bought up from the current owner, or to choose another.

To see whether the domain name free of Lithuanian can be found here: www.whois.com.

Check. Com (. Info. Even other) names can pretty much anywhere, as is usually provided by the merchants domains option on their websites. I usually use www.namecheap.com or www.whois.sc

European. Eu domain check, www.whois.eu. These pages can not only check whether the name is free, but to find out who is the owner, if the domain is unavailable. It is also the owner contact information to be made publicly available by the domain registration rules.

Koks turėtų būti puslapio pavadinimas? Kaip pasirinkti, kaip ir kur geriausiai pirkti domeną, geriausia domeno kaina ir… ką su juo toliau daryti?

Glossary can be found here: Terminology

If you do not know the meaning of a term, write to me directly and Request:
contacts. When I accept the unfamiliar term, or not entirely clear to me what the English word meaning, always use a super tool developed by Google … Go to Google, the search box enter the word (without the quotes) “define:” followed without a space, type any desired time or a few words, for example. “define: search engine. Google will provide the most accurate description of the term in English. Excellent tool!

vocabulary

“Algorithm”, or “Algo” :

Algorithm or sequence of steps used in the search engines to determine website ranking. Different search engines use different
algorithms. Ratings are influenced by various factors – on age, country, hosting site, using keywords in the text, etc.

Link Anchor Text, Anchor text :

The visible part of the link, click on the mouse opens a link.

Authority Site :

Quality, important, popular page description. Such a site is characterized by large, well-positioned to attendance.

ALT tags, alternate text picture:
A short text description, which describes the image content. This inscription is visible when you move the mouse on the image, place or show
image if the display is off.

Bad Neighbourhood :
Figuratively – a bad area or a bad neighbor. This can be called a server that houses many poor quality sites. Or pages
who have no value. This may be only a page of links; SPAMS pages, pages that are thrown out
search engines index (Banned) pages that use the tools that are banned in the search engines rules.

Back link, incoming link, inbound link :
Link from another site into your site.

Broken link, dead link :
Link to non-existent page or other Internet resources (pictures, movies, PDF files, etc.).

Click-Through :
Clicking on the link, usually on an advertising message, visiting the advertiser’s site.

Click-Through-Rate (CTR) :
Clicks efficiency. It is a relationship between advertising exposure and clicks. For example, if your ad is displayed is 100, but only three clicks, a CTR = 3

Cloaking :
Some form of content on topic people, a different one – search engine robots. Most search engines is prohibited by the rules.

Content :
Web site or page content, text. This is what makes up a page.

Counter :
Counter. A small application that calculates the page unique visitors and page views.

Crawler, Web Crawler :
Internet robot (called a robot, bot), a synonym. Autonomously functioning application that mimics the site visitor browsing the site. Robots used by search engines to collect pages of contents.

Description :
Description of the abbreviation. A term used to describe the text that the search engine results placed next to a friend.

Description Meta Tag :
HTML meta tag of a brief explanation of the HTML page content.

Directory :
Pages directory, the directory. Categorized list of pages that you maintain and keep editors. Best known for the directory -
Yahoo.

DNS Propagation  :
When you registered the domain name (or moved to another DNS), the amendments come into force on the Internet requires a certain time. Usually the process takes
about 24 hours, during which the domain is unavailable to most users.

Domain Name Server (DNS) :
When a visitor clicks on web address brings the ‘Enter’, the word Internet address of a particular process, called the DNS converts the computer’s IP address.

Doorway page, gateway page :
Web page, which is optimized for the keyword or part of a particular search engine. The main aim – direct (either automatically or via a link), the visitor who came to the main page of your site or even on another site.

Duplicate Content :
Different web pages with the same or nearly the same content.

Google bot :
Robot, which uses the Google name.

Hidden text, hidden links :
The text to see the man and the robot sees. eg. white text on a white background or the text that is written in very small font.

Hits :
One of the attendance of statistical terms, that describes how many resources have been requested from the server, page load time. Eg. one page containing 10 images, will be counted as 11 hits (1 + 10 page picture).

Home Directory :
Main site directory containing the index file. Usually called “/ public_html /”, “/ www /” or “/ web /”.

Image Map :
Storing references on the different images of the same area.

IP address :
Unique address consisting of four numbers separated by dots. Assigned to each computer that is connected to the Internet. Can be static or dynamic. Dynamic IP is granted for each connection is different, but if your computer assigned a static IP address for each connection that it is the same.

Keyword, Key Phrase :
A word or several words. This is the text that is entered for the search engine box to find all pages containing the text is found.

Keywords Meta Tag :
Meta tag of the HTML, which lists a summary of what the words found in page text.

Link Farm :
“Link farm”. Site or a page created just for search engines and is composed almost solely of unrelated links.

Link Popularity :
The site incoming link count and quality.

Meta Search Engine:
Search Engine, which aggregated to form the result of the search engine results.

Mirror Sites:
Identical sites, which are available in different domain name (or IP address). Generally used to allocate a large load.

Outbound Links :
Links to the site leads you to other Web sites.

Page Rank (PR) :
Site on the evaluation unit. There are public or private. Public – the number in the range 0-10, describing the importance of the page. Latent PR is used to indicate the page rankings in search results.

Page views, page loads :
Determines how often a page or site. Suppose your site per day visited the two visitors, one of which reviewed the one page and the other reviewed 15 pages. So, Page Views = 16.

Paid Inclusion :
Paid hosting directory. Some directories include your site in their index, only for a fee. Some of them do not include the site in the index even after the payment if it does not meet the requirements.

Pay-Per-Click (PPC) :
Search engine or directory, which puts your site in our index, and charge a fee for each of your visitor clicks on your website links. Results are automatically sorted by descending price.

Reciprocal link :
Exchange links. You are the placement of a link to another site, which is (or will) link to your website.

Redirect :
Routing. Let’s say you bring together the “example.com” and the server will automatically direct you to a different address” www.hostin-in.com” Can be used for other purposes, such as. from the search engines are targeting the next visitors to the place where you need it.

Referrer or Referring URL :
Refer the source. This site, from which the visitor came to your site.

Relevancy :
Match, the match. Typically, this is a quality indicator describing the number of pages corresponding to a specific theme. Eg. Page does not match the car’s Health Forum theme, skin care meets health forum topic.

Robot (spider, Web crawler, crawler, a web-bot, bot) :
The program, which uses a search engine to browse the network to find the sites that rank, indexed pages.

Robots.txt :
The file that contains a description of your site to directories or files not view or search engine indexing robots. File is placed into the main site directory.

Sandbox :
Sandbox for new pages. Google is a phenomenon that is characterized by the fact that the newly created pages for some time unable to gain a high PR in competitive fields.

Search Engine :
Search engine, allowing end users to search for sites in our index or directory.

Search engine friendly :
Search engine optimized web site, trouble-free browsing the web robot, ready for a good ranking, with a clear structure corresponding to the search engine requirements.

SEO (Search Engine Optimization) :
Search Engine Optimization, or a man, who was engaged.

SEM (Search Engine Marketing) :
Summarizes the SEO and other marketing methods, such as. PPC.

SERP (Search Engine Results Pages) :
This result, which is derived from a search engine search.

Stop word :
A small, very common word (eg “the, a, s, etc.), which ignores the search engines index pages and processing search queries.

Traffic :
This is the amount of visitors who visit the site or a single page.