Google Analytics

One of the possible measures that will help carry out the analysis and conclusions are
Google Analytics. New Google Analytics users created only with invitations from Google.com is worth

sign up and wait for an invite, ask for an invite or some kind of ‘Webmaster’ page.

Note: From 17 August 2006 Google Analytics is available to everyone without an invite.

What are the opportunities provided by Google Analytics? The essential feature is that their objectives can be purified and to reach them. Suppose you have a website about travel and tourist site, among other things, you can book a trip (on behalf of the bank) and buy a last-minute subscription by SMS.
Thus, the reservation is one of your goals. Ideally, every visitor to the page you will book the trip.

The operating principle is quite simple – a person makes an order via e-bank, and then given a registration form, which is your page, the order entered by the data, click on the button to book and – if all goes well – it shows a thank you page.

Thus, the objective – the process by which a visitor from the registration form within the thank you page. Google Analytics will describe the two links – the registration form and the thank you page. Access from the first reference to the second is your goal.

Such an objective can not describe one. Last minute offer subscription is your second goal.

Smarter is: Suppose you are organizing an advertising campaign. Bought an ad page www.hosting-in.com and all the people here who clicks on the ads within your site. A third objective could be the process by which the page containing the advertisement, access to travel reservation acknowledgments page.

Google Analytics provides the ability to analyze your goals reachable. The reports I can see how many people opened a registration form, and what percentage came from the site will not come to thank you page. It provides interesting information, such as. maybe it means, what the registration is unclear, but an expensive page or not working correctly.

It is also interesting how much my campaign a success. I.e., What percentage of visitors attracted my banners, booked a trip. And how many people who think site found through Google, subscribed last minute offers? How many visitors to close the page immediately after it falls?

This information should be useful to keep track, analyze, draw conclusions. Changing the banner ad message, you can control how it affects the visitors to sales. Ex. bad advertisement can attract to your site just surfing the set of visitors, but it is quite convert into sales (or your other goals).

After the search engine algorithms introduced his visitor traffic analysis tools, it has become even more important.

Of course, Google Analytics, use has disadvantages: slower page loading as the load at the end of run statistics compiled script, the operating speed beyond your control zone. If a page is really high (several tens of millions of visitors per month), you may be unacceptable to reveal key statistical information to someone. No one knows how people work to maintain and Google Analytics, what they seek and what will work in a couple of years.

Dedicated Hosting

Probably not one you have a question, what is this dedicated server? Why are looking at one of the better quality U.S. web hosting price list, dedicated server prices range from 60-500 USD per month?
First of all, be aware that customers are often misled by less expensive dedicated hosting, which is truly remarkable is not the whole. What really is the server? It is powerful or not powerful computer, 500 or 50000 USD. It’s just a computer that is otherwise known as the “machine”.
VDS or VPS (Virtual Private Server called) – it’s just a virtual dedicated server. In other words, if you have a computer, but only a “virtual”. This means that you are not 100% owner of the computer and sharing resources with other users, even if you do not see it. You have to login to the server as root, you can see the filesystem folders and you can then do whatever you want. But if your site server and does nothing, ie, is turned off, the computer resources are still used – such as people like you.

Who made me buy a dedicated server?

1) Willingness to save
Pay for a reliable foreign company VDS and “good” resources cost the same as those for low-cost dedicated server. Since last month the traffic and drive overfishing of the virtual server had to pay regularly, estimates that it is cheaper to have the entire server and all the buttons on your hands. ”

2) Curiosity and the desire to manage
I feel having a dedicated server? What new opportunities will open up for me? Desire to control and monitor everything from A to Z. Learn something new and learn.

In fact, the second point proved to be important. To this day I do not save anything, and I use the DS more than doubled over six months ago, VDS time and more than 17 times than publish shared hosting environment.

On the other hand, it is the great! This gives rise to their toes, searching for new ways to increase your revenue from e-commerce.

By the way, I hesitate to suggest buying a dedicated server and cause it to productive applications, without professional support behind. Issues arising from the demands quick decisions and wrong decisions can bring irretrievable loss, loss of customers, advertising and reputation.

What impression of the acquisition of a dedicated server? In essence, good. Companies and dedicated server search has earmarked almost a month. Relying on colleagues, expert advice, reviews in the foreign forum.

Choose not so simple. The point is that VDS, which I long to live “, carefully guarded by the owners (all stores), the actual number of users served by the existing server. This means that I do not know how much you actually consume resources on my website from the common “kitchen”, so I do not know their real needs. One can only guess what really need my DS power applications.

A couple of weeks after buying a server, I realized that things were bad – the new DS does not stand a load. And more specifically – the VS with a Pentium 4 2.4MHz, 1GB RAM RHE (Red Hat Enterprise 4) does not withstand the load, with no hassle picks VDS 4xPentium Xeon 3.2 MHz CPU, 8 GB of RAM, with Fedora OS – Server, which publishN customers.

Well … I was forced to buy another DS and to move it at least for the main applications.
It is great that the time had little, since I had already experienced. When calculating the hours of the cash payment for the server to already existing applications. It took 6 hours incomplete. Project outage of almost 24 hours for the DNS record changes. Of course, if I’d chosen before the realization of other projects solutions, project transfer can be carried out without consequences for the client, ie without delay. However, I deliberately chose the simplest technical solutions and downtime, because I could afford it.

Key findings – the first encounter with the phenomenon of the “IP recycle. Some hosting companies hosting the customer terminates the contract and refuses to hosting services, the available IP addresses are free and they are re-sold to someone. Get those “used” IP addresses can be both good and bad. OK so that the customer may already have developed an online business, invested in their own domain name advertising. Activity declines, it gives its fruit to anyone who gets past the IP addresses. The bad side to buying a dedicated server, you do not know what IP addresses you get and what activities have been developed.

In general, a dedicated server is just as much fun as those responsible. Will be responsible for creating backup copies of any software installation and update.

Domain Name

What should be the title of the page? How to choose how and where best to buy a domain, domain best price and … what to do next?

But where to find the answers? Probably, “example.www news group – this is one of the best sources of reliable and free. But if you’re completely green, the faster you can just make fun undeservedly so in any case, some initial understanding is desirable.

This has already been adopted, including the homepages of professional jargon is called “domain name”, “domain”, “name” or just “at.” Simply put, this is the name that brings to your browser’s address field. For example, the page where you are now, the name is “Mindaugas”. Reading or dictation on the address mentioned on the complete address, which is composed of the prefix “www”, the name and category (. Com,. Com, etc.). “Www” in English means “World Wide Web, abbreviated words.
Extension, or category – an abbreviation, which was scheduled to briefly describe what a page. Eg. . Com – commercial,. Info – providing information. “Gov” – government (seems, only in America). “Co.uk” – Great Britain “. Eu – European designed website. Name – that part which remains. It interests us most, because it plays a key role in the process of website promotion.

Due to lack of control, the category name is now considerable chaos. We do not know what to say, open the first occurring – internetas.net, although according to the original. “Net” category sumastymą under this name should abscond with any Internet service provider’s page … However, Commerce has made his initial idea and remained low.

However, the procedure still is. Eg. Lithuania names in the establishment of a service provided only DomReg ”
KTU Information Technology Development Institute

Lithuania have a lot of companies, firmelių, which provides customers with end-sales service names, which cost less than the same DomReg. Actually contacted the company and has worked out deals with DomReg’u. But because users are lazy to manage their own papers, sign the contract and everything is online, the service they are comfortable.

These days, the Lithuanian domain name (with extension. “Com”) can be bought without leaving home, for about 90 litas year. Order arrangement užtrus day or more. And overseas, or in other words, international domains – well, at least, the most popular – is much cheaper. . Com today costs about 24 U.S. dollars year. Domain name – value, but it is not a commodity that you buy for life. The right to use for a period of one year or ten years. After this period, the domain name once again becomes a “free” and the right to manage to get a very different man. You can make payments for a year or a couple, followed by extension for the current domain holder is granted priority over new customers.

All this on condition that you find absolutely no one is independent of the domain name. If you decide to purchase the domain name, which is super-fit your plans and products, but is busy, or it will be bought up from the current owner, or to choose another.

To see whether the domain name free of Lithuanian can be found here: www.whois.com.

Check. Com (. Info. Even other) names can pretty much anywhere, as is usually provided by the merchants domains option on their websites. I usually use www.namecheap.com or www.whois.sc

European. Eu domain check, www.whois.eu. These pages can not only check whether the name is free, but to find out who is the owner, if the domain is unavailable. It is also the owner contact information to be made publicly available by the domain registration rules.

Koks turėtų būti puslapio pavadinimas? Kaip pasirinkti, kaip ir kur geriausiai pirkti domeną, geriausia domeno kaina ir… ką su juo toliau daryti?

Well, everyone probably faced with one or the other incomprehensible terms on the Internet. In order to bring some clarity for someone who is experienced in Web-based technologies, I wrote a short glossary of terms, faced each day promoting your site.

Glossary can be found here: Terminology

If you do not know the meaning of a term, write to me directly and Request:
contacts. When I accept the unfamiliar term, or not entirely clear to me what the English word meaning, always use a super tool developed by Google … Go to Google, the search box enter the word (without the quotes) “define:” followed without a space, type any desired time or a few words, for example. “define: search engine. Google will provide the most accurate description of the term in English. Excellent tool!

vocabulary

“Algorithm”, or “Algo” :

Algorithm or sequence of steps used in the search engines to determine website ranking. Different search engines use different
algorithms. Ratings are influenced by various factors – on age, country, hosting site, using keywords in the text, etc.

Link Anchor Text, Anchor text :

The visible part of the link, click on the mouse opens a link.

Authority Site :

Quality, important, popular page description. Such a site is characterized by large, well-positioned to attendance.

ALT tags, alternate text picture:
A short text description, which describes the image content. This inscription is visible when you move the mouse on the image, place or show
image if the display is off.

Bad Neighbourhood :
Figuratively – a bad area or a bad neighbor. This can be called a server that houses many poor quality sites. Or pages
who have no value. This may be only a page of links; SPAMS pages, pages that are thrown out
search engines index (Banned) pages that use the tools that are banned in the search engines rules.

Back link, incoming link, inbound link :
Link from another site into your site.

Broken link, dead link :
Link to non-existent page or other Internet resources (pictures, movies, PDF files, etc.).

Click-Through :
Clicking on the link, usually on an advertising message, visiting the advertiser’s site.

Click-Through-Rate (CTR) :
Clicks efficiency. It is a relationship between advertising exposure and clicks. For example, if your ad is displayed is 100, but only three clicks, a CTR = 3

Cloaking :
Some form of content on topic people, a different one – search engine robots. Most search engines is prohibited by the rules.

Content :
Web site or page content, text. This is what makes up a page.

Counter :
Counter. A small application that calculates the page unique visitors and page views.

Crawler, Web Crawler :
Internet robot (called a robot, bot), a synonym. Autonomously functioning application that mimics the site visitor browsing the site. Robots used by search engines to collect pages of contents.

Description :
Description of the abbreviation. A term used to describe the text that the search engine results placed next to a friend.

Description Meta Tag :
HTML meta tag of a brief explanation of the HTML page content.

Directory :
Pages directory, the directory. Categorized list of pages that you maintain and keep editors. Best known for the directory -
Yahoo.

DNS Propagation  :
When you registered the domain name (or moved to another DNS), the amendments come into force on the Internet requires a certain time. Usually the process takes
about 24 hours, during which the domain is unavailable to most users.

Domain Name Server (DNS) :
When a visitor clicks on web address brings the ‘Enter’, the word Internet address of a particular process, called the DNS converts the computer’s IP address.

Doorway page, gateway page :
Web page, which is optimized for the keyword or part of a particular search engine. The main aim – direct (either automatically or via a link), the visitor who came to the main page of your site or even on another site.

Duplicate Content :
Different web pages with the same or nearly the same content.

Google bot :
Robot, which uses the Google name.

Hidden text, hidden links :
The text to see the man and the robot sees. eg. white text on a white background or the text that is written in very small font.

Hits :
One of the attendance of statistical terms, that describes how many resources have been requested from the server, page load time. Eg. one page containing 10 images, will be counted as 11 hits (1 + 10 page picture).

Home Directory :
Main site directory containing the index file. Usually called “/ public_html /”, “/ www /” or “/ web /”.

Image Map :
Storing references on the different images of the same area.

IP address :
Unique address consisting of four numbers separated by dots. Assigned to each computer that is connected to the Internet. Can be static or dynamic. Dynamic IP is granted for each connection is different, but if your computer assigned a static IP address for each connection that it is the same.

Keyword, Key Phrase :
A word or several words. This is the text that is entered for the search engine box to find all pages containing the text is found.

Keywords Meta Tag :
Meta tag of the HTML, which lists a summary of what the words found in page text.

Link Farm :
“Link farm”. Site or a page created just for search engines and is composed almost solely of unrelated links.

Link Popularity :
The site incoming link count and quality.

Meta Search Engine:
Search Engine, which aggregated to form the result of the search engine results.

Mirror Sites:
Identical sites, which are available in different domain name (or IP address). Generally used to allocate a large load.

Outbound Links :
Links to the site leads you to other Web sites.

Page Rank (PR) :
Site on the evaluation unit. There are public or private. Public – the number in the range 0-10, describing the importance of the page. Latent PR is used to indicate the page rankings in search results.

Page views, page loads :
Determines how often a page or site. Suppose your site per day visited the two visitors, one of which reviewed the one page and the other reviewed 15 pages. So, Page Views = 16.

Paid Inclusion :
Paid hosting directory. Some directories include your site in their index, only for a fee. Some of them do not include the site in the index even after the payment if it does not meet the requirements.

Pay-Per-Click (PPC) :
Search engine or directory, which puts your site in our index, and charge a fee for each of your visitor clicks on your website links. Results are automatically sorted by descending price.

Reciprocal link :
Exchange links. You are the placement of a link to another site, which is (or will) link to your website.

Redirect :
Routing. Let’s say you bring together the “example.com” and the server will automatically direct you to a different address” www.hostin-in.com” Can be used for other purposes, such as. from the search engines are targeting the next visitors to the place where you need it.

Referrer or Referring URL :
Refer the source. This site, from which the visitor came to your site.

Relevancy :
Match, the match. Typically, this is a quality indicator describing the number of pages corresponding to a specific theme. Eg. Page does not match the car’s Health Forum theme, skin care meets health forum topic.

Robot (spider, Web crawler, crawler, a web-bot, bot) :
The program, which uses a search engine to browse the network to find the sites that rank, indexed pages.

Robots.txt :
The file that contains a description of your site to directories or files not view or search engine indexing robots. File is placed into the main site directory.

Sandbox :
Sandbox for new pages. Google is a phenomenon that is characterized by the fact that the newly created pages for some time unable to gain a high PR in competitive fields.

Search Engine :
Search engine, allowing end users to search for sites in our index or directory.

Search engine friendly :
Search engine optimized web site, trouble-free browsing the web robot, ready for a good ranking, with a clear structure corresponding to the search engine requirements.

SEO (Search Engine Optimization) :
Search Engine Optimization, or a man, who was engaged.

SEM (Search Engine Marketing) :
Summarizes the SEO and other marketing methods, such as. PPC.

SERP (Search Engine Results Pages) :
This result, which is derived from a search engine search.

Stop word :
A small, very common word (eg “the, a, s, etc.), which ignores the search engines index pages and processing search queries.

Traffic :
This is the amount of visitors who visit the site or a single page.